If you’ve experienced bullying, did you notice that when people first began to bully you, the hatred seemed to spread throughout the environment like a cancer? Unfortunately, bullying has a high social contagion effect.

This post is all about the social contagion effect of bullying. We will also discuss its mechanics and how it affects the target and everyone else in the bullying environment.

After you learn about the details of this phenomenon, you will be better able to prepare yourself. Also, you will make better, more sound judgments about how to handle it.

bullying and social contagion effect

First, let’s discuss the social contagion effect. According to Google, the social contagion effect is an ubiquitous process by which information, such as attitudes, emotions, or behaviors, is rapidly spread throughout a group from one member to others without rational thought or reason.

In other words, a certain emotion or mood can spread quickly through a large crowd, leading them to extreme mindsets. This explains the “pack mentality,” in which people in large groups act in ways they may later regret.

It is the same with bullying. A few bullies select one target out of the whole class, workplace, or community.

Before you know it, the entire student body, workplace, or neighborhood is acting in evil and brutal ways toward the selected target- doing sadistic things that, under normal circumstances, they would never do.

Intense hate spreads throughout the group like cancer. Bystanders, witnesses, even teachers, school officials, supervisors, and managers will partake in the abuse of the singled-out and defenseless target.

But Why do People Do this?

They do this for several reasons:

1. To keep from being the next target
2. To fit into the group
3. To feel better about themselves and superior to someone (anyone).
4. They believe any lies/rumors about the target
5. To tighten bonds among themselves- using the target as the common enemy to unite against

Social Contagion Effect Works to the Bullies’ Advantage.

 Using social contagion effect, charisma, and influence, bullies can unite people who think as they do and win over bystanders and members of authority. It’s the reason why entire schools, workplaces, and communities will repetitiously mob a single targeted person. Understand that hate builds on hate.

Moreover, each member of the hating group gets huge psychological benefits from the collective hatred.

The hate helps to mask the insecurities of each member of the hating group. And all haters have insecurities, but not all insecure people are haters.

Bullies know that, outside of a group, they are insignificant, ineffective, and powerless. If you have noticed, and I’m almost certain you have, haters always- always hate in packs. Therefore, they incentivize bystanders and total strangers to join in. Others not only partake in their hatred of the target but also agree with and condone it.

In their shared hatred of a target, each member gets validation and gains a sense of self-worth. The group also helps them forget their insecurities and shortcomings. Moreover, each person gets the chance to feel superior to the target.

Other benefits bullies gain from their groups include a sense of immense power, anonymity, and reduced accountability.

Hate has a better and much QUICKER Social Contagion Effect than Love. It is also a Better Group Adhesive.

Realize that hate is like an adhesive that binds members of the bullying group together. When a group of bullies verbally attacks their target, it enhances each member’s self-image and the group’s overall status.

However, this is when things tend to become dangerous! It can only get worse, not better, for the victim.

Once verbal attacks lose their thrill, the hating group will take it up a notch and begin taunting the target by flipping him off, throwing rocks, destroying their property, and other such activities.

And once that no longer produces the rush of power that they seek, they will then begin shoving, tripping, pushing, etc. Shoving, pushing, and tripping will then escalate to punching, kicking, and beating- then worse, worse, and worse still.

Again, understand that hate spreads like a cancer. It’s the root of so many problems today. It’s true that hate hurts the haters more than the hated and that it eats the haters up inside.

However, it can cause significant collateral damage and make life dangerous for the victim if the victim fails to learn to recognize it.

An Example of The Social Contagion Effect:

The enthusiasm of the supporters who back the bullies is that of the audience for their favorite ball teams, or an entire nation when its soldiers return home from war. It spreads throughout the group with extreme fervor, exalting their “heroes” while degrading the adversary or enemy.

Also, each member must continue to think and act like the rest of the hating group, or risk being excluded from it. Even worse, the group may target them too, and they know it.

Us Versus Them

Another example of the social contagion effect is that the group only grows.

In other words, your bullies and their loyal sycophants vastly outnumber you, and their numbers seemingly increase day by day. And, the larger their numbers, the more emboldened they become to show hostility because they believe it’s safer to do so.

This is why people in groups are far more open to abuse because they get a certain degree of cover and anonymity from the group.

Worse even, not only do their numbers grow, but the hatred and hostility of each member also grow. Moreover, the more they band together and bond with each other. Therefore, they will heap more hostility on top of you.

And the hatred and hostility only serve to strengthen their desire to not only isolate you, but to eliminate you.

Therefore, the group’s increasing numbers and their camaraderie and support for one another, combined with their blatant hostility for you, are both powerful and dangerous. It’s the same kind of scenario you also see in political fights and persecution.

Whether in sports against the opposing team, in the military against the enemy on the battlefield, or a group of bullies and bystanders against a target, the mentality and feelings of hostility are all the same- it’s the dynamic of “us versus them.”

When bullies turn an entire school, workplace, or organization against a single target, the group shares a high degree of esprit de corps. Members of the group solidify themselves to one another and distance themselves from you. In this, they overplay the sameness in their clique and the differences from you.

What Happens When You Confront this Type of thing Head-On?

Sadly, these kinds of dynamics are difficult for you to stand up to and defend against. Therefore, let this serve as a warning.

You will feel angry and tired of all the BS. And you may decide once and for all to stand up to all of them and speak out, which you have every right to do.

 However, when you muster the courage to say or do anything to assert, defend, or stand up for yourself, you are going against a large group and the perceived norm.

And once you dare to push back against any status quo and any large group, you had better prepare yourself for an all-out war!

Remember. In their minds, you are the enemy! Nothing more, nothing less. And the enemy doesn’t deserve the right to live in peace. The enemy deserves nothing but destruction. Again, this is how they think.

As much as it may suck, when you become a target of bullying, people- bullies, bystanders, and yes, sometimes even those in authority, such as teachers and school officials, upper management in the workplace, or police in a community- consciously or subconsciously expect you to stay a target.

From their perspective, you are to “know your place.” In other words, they expect you to put your head down and take the abuse. Moreover, they want you to accept your position in life and not to expect things to get better.

And if you even attempt to grow a spine, they will do everything in their power to break it.

So, What Can You Do about social contagion effect?

I hate to say it. But sometimes, the best recourse is to find a way to escape the environment. Understand that you’re not running away, nor are you being cowardly.

You are being wise. You’re doing what you must do to take care of yourself. Moreover, you are seeing reality for what it is.

And the reality is that some power dynamics are too great for one person to stand against. Therefore, rather than staying and continuing to push against a brick wall that won’t budge, you must get out of that hostile environment and move on to a safer one.

Therefore, again, there’s nothing wrong with this, and it doesn’t mean that you’re a coward.

Know When It’s Time to Move On.

“Oh, but they’ll think I’m a coward! So, I have to stay and fight.”

SCREW them! What do you care what they think after you’ve left? Let them think what they will. What are you going to do? Stay and continue wasting your time fighting something you can’t change or win? Life’s too short for that.

Part of taking care of yourself and being brave is to know when to cut your losses and move on to greener pastures.

In other words, if you’re an object of this kind of hatred, the best you can do is to make yourself a priority.

You do this by taking steps to protect yourself. There are times when that means leaving situations that are too toxic to stay in and too powerful to fight. The trick is to pick your battles and decide when to fight and when to walk away from toxic people.

 Moreover, focus on the people you love and who love you. Stay away from abusive people and keep yourself around people who uplift you. Move to and stay in a warm and loving environment if possible. You owe it to yourself.

This post was all about the social Contagion effect TO PREPARE YOU FOR SITUATIONS OF GROUP BULLYING BETTER.

Related posts you’ll enjoy:

1. Bully Proof: 7 Do’s and Don’ts for Victims of Bullying

2. Setting Boundaries: 3 Powerful Practices to Hold Your Ground

3. You Don’t Have to Explain Yourself: 5 Reasons You Shouldn’t

4. Defending Yourself from Bullies: 11 Best Defenses

5. Signs of Toxic People: 5 Tell-Tale Indicators